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Why Hire a Third Party to Help Your Sales Team

Fuel Your Sales Team’s Success: Why Outsourcing Lead Generation is the Key to Hitting Your Targets

Anika Temperante
Anika Temperante
Director of Sales and Marketing

In today’s competitive B2B markets, sales teams face immense pressure to meet their goals and drive revenue. With targets growing and the need to focus on closing deals, many sales professionals find themselves stretched thin. Engaging with a third-party lead generation partner like Volkart May can provide the support and resources your sales team needs to maximize efficiency, reach new prospects, and hit their targets consistently.

Why Hire a Third Party to Help Your Sales Team

Here’s how Volkart May can help your sales team achieve their goals—and why it might be the missing piece in your sales strategy.

Free Up Your Sales Team to Focus on Closing Deals

Help Your Sales TeamSales teams excel at building relationships, presenting solutions, and negotiating with prospects. However, these high-impact activities can take a back seat when they’re bogged down by cold calling, lead qualification, and research. Volkart May takes on these foundational tasks, filling your sales pipeline with qualified, ready-to-convert leads.

By partnering with a third-party lead generation service, sales reps can:

  • Prioritize Quality Engagement: Spend more time with warm leads who are ready for deeper conversations.
  • Streamline Workflows: Avoid time-consuming cold calls and research, focusing instead on high-value selling.
  • Increase Productivity: With a steady stream of vetted leads, sales professionals can focus on what they do best—closing deals.
  • Statistic: Research shows that sales reps spend just 36% of their time on actual selling activities. By outsourcing lead generation, your team can reclaim more time to focus on revenue-driving tasks.

Leverage Specialized Expertise for Better-Quality Leads

Generating high-quality leads isn’t just about quantity; it requires targeted strategies and industry expertise. We can help deliver quality leads with:

  • Customized Lead Qualification: We develop a tailored lead scoring system for your team, ensuring every lead we pass on meets specific criteria that align with your ideal customer profile.
  • Proven Processes: Volkart May’s team is trained in healthcare and B2B best practices, using data-driven methods to refine outreach, connect with key contacts, and qualify each lead accurately.
  • Experienced Callers: Our business development representatives are skilled in initiating meaningful conversations, positioning your company effectively, and nurturing initial interest into readiness for sales engagement.
  • Statistics: Companies that use specialized lead generation services report up to a 50% increase in high-quality lead conversion rates. With Volkart May’s expertise, your sales team gains access to the right leads at the right time.

Improve ROI with Efficient, Cost-Effective Outreach

Help Your Sales TeamHiring and training an in-house team to manage outreach can be costly and time-consuming, especially with turnover in sales development roles averaging 39% annually. Outsourcing allows your company to minimize fixed expenses, control costs, and scale your lead generation efforts without committing to the overhead of a full-time team.

How Outsourcing Maximizes ROI:

  • Lower Cost Per Lead: Efficient, targeted outreach and expertise mean more qualified leads for less spend compared to an in-house team.
  • Reduced Overhead: Skip costs associated with hiring, training, and managing additional staff. Outsourcing brings a fully trained, experienced team to the table from day one.
  • Flexible Scaling: Need to ramp up for a product launch or seasonal campaign? Outsourcing provides the flexibility to increase or reduce lead generation efforts as needed.
  • Statistic: Outsourced lead generation efforts yield a return on investment as high as 10:1. Meaning, your team can access high-quality leads with measurable ROI.

You can learn more about the pros and cons of outsourcing versus keeping cold calling in-house.

Gain Insights with Real-Time Reporting and Analytics

Sales success depends on data. Volkart May doesn’t just hand over leads; we provide in-depth reporting and analytics to keep you informed of every step in the process. This insight empowers sales teams with the data needed to fine-tune strategies and better understand market demands.

How Our Reporting Supports Your Sales Team:

  • Lead Quality Tracking: We provide data on conversion rates, reach rates, and engagement, giving your team insight into the quality and behavior of each lead.
  • Customized Reports: Receive reports tailored to your business goals, including metrics like cost per lead, conversion rates, and campaign ROI.
  • Continuous Optimization: With regular feedback and analysis, we adapt our approach to maximize lead generation results, ensuring your sales team consistently receives leads with high potential.
  • Statistic: Companies that leverage data and analytics in their sales processes report a 5-10% increase in productivity. Your team gains a clearer picture of lead quality and sales pipeline health.

Scale Rapidly and Meet Ambitious Sales Targets

Sales targets are rarely static, and your lead generation efforts shouldn’t be either. Whether you’re entering a new market, launching a product, or planning a growth initiative, Volkart May can help scale your lead generation efforts quickly, giving you the flexibility to adapt to shifting demands.

How Scaling with Volkart May Benefits Your Team:

Rapid Expansion: Scale outreach up or down based on your current sales goals, allowing you to respond to market demands without the burden of managing additional headcount.

  • Targeted Campaigns: Plan short-term or seasonal campaigns, product launches, and market expansions without disrupting your team’s focus on active leads and conversions.
  • Seamless Integration: Our team works with your existing CRM and sales systems, ensuring a smooth transition as campaigns evolve and grow.
  • Statistic: Companies that can scale their lead generation efforts effectively are 67% more likely to exceed their revenue targets. Your team can confidently tackle ambitious sales goals.

Achieve More With A True Sales Partner

Supporting your sales team isn’t just about generating leads; it’s about providing them with the resources, data, and expertise needed to drive conversions and meet ambitious targets. Volkart May’s dedicated, experienced team becomes an extension of your sales force, delivering high-quality leads, actionable insights, and scalable support.

Why Partner with Volkart May?

  • Decades of expertise in lead generation helps us connect you with the right prospects, every time.
  • Efficient and cost-effective solutions to reduce overhead, control costs, and maximize your budget with our outsourced team.
  • Real-time data and analytics to  make informed decisions with transparent reporting that tracks lead quality and engagement.
  • Scalable support to meet your goals and adapt quickly to shifting demands with flexible, high-quality lead generation.

Ready to supercharge your sales team’s productivity and start 2025 strong? Contact Volkart May today to discuss how our lead generation services can help your team meet and exceed its goals.

With this comprehensive approach, Volkart May ensures your sales team isn’t just meeting targets—they’re surpassing them.

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